In the course of the NRW lounge hosted by NRW.INVEST, the economic development agency of the state of North Rhine-Westphalia, GISEP hosted a seminar on the topic of “Hidden Champions – B2B Opportunities for Israeli Startups with the German Mittelstand” at AXIS Tel Aviv.
Following the last two years’ successful Germany features, where a substantial part of the program was devoted to Israeli-German startup cooperation, AXIS Tel Aviv again focused on the vast synergy potential between the German and Israeli startup and innovation sectors. After Berlin (2015) and Bavaria (2016), AXIS Tel Aviv 2017 focused on the vast cooperation potential between Israel’s ecosystem and North Rhine-Westphalia (NRW).
After an explanation of the concept of “German Mittelstand” and the “Hidden Champions”, the German Startups Association elaborated on the potential and types of cooperation between innovative Israeli startups and German SMEs – especially in the field of Cyber Security, IoT and Industry 4.0. In addition, Dr. Peter Stelter – Executive Vice President Strategy & Technology KHS GmbH – introduced his company’s approach to innovation and cooperation with startups.