Founder and Chief Strategist

nobi. better brands

Hanoch (Han) Rabinovitz is a brand and marketing strategist for hi-tech and startup companies, with unique skills in technology, internet, and knowledge-based brands.

He is the founder of nobi, a strategy and creative agency based in Tel-Aviv. Throughout his long career, he has created, built and consulted with numerous companies – from NASDAQ major players to early-stage startups in the US, Europe, China, India, Korea, and Israel.

Han is a Google global expert for marketing and strategy, a seasonal academic lecturer and head of innovation programs, both academic and corporate. He established the marketing aspect of Google Launchpad for Startups and he is a regular mentor for the top acceleration and incubation programs in Israel.

Han is experienced as both an entrepreneur and the CEO of Medicalis, a medical big-data startup.